Associate Professor

Telephone: 010-62050191


Research Interests: Applied Psychology, HCI, UX Design, Innovation and Entrepreneurship Education

Personal resume

Education Background

2009-2014, Delft University of Technology, UX Research, Ph.D.

2004-2006, University of Southern Denmark, IT Product Design, M.Sc.

2000-2004, Beijing University of Technology, Industrial Design, B.E.


Work Experience

2017-Present, Beijing Normal University, Faculty of Psychology, Associate Researcher

2021-Present, Tokyo Institute of Technology, Academy for Convergence of Materials and Informatics, Oversea Advisor

2020-Present, Purdue University, Purdue Polytechnic Institute, Adjunct Associate Professor

2017-Present, Swinburne University of Technology, School of Design, Adjunct Research Associate

2019‐2020, Stanford University, School of Engineering, Visiting Associate Professor

2016-2017, Beijing Normal University, School of Psychology, Assistant Researcher

2014‐2016, Tongji University, College of Design and Innovation, Assistant Professor

2009‐2014, Delft University of Technology, Faculty of Industrial Design Engineering, Teaching Assistant

2009‐2014, Exact B.V., Cloud Solutions, UX Researcher

2008‐2009,Autodesk Inc., Core Engineering, UX Designer

2006‐2008, Motorola LLC, Consumer eXperience Design, Interaction Designer

Scientific research

List of Projects

1. Designing a 4E framework for transdisciplinary teaching and learning: Intersection between Experience, Empathy, Exploration, and Evaluation. Collaborators: Apple, Dolby, Google, Lego, Philips, etc.

2. Applied psychology in human machine interface design: Intersection between interaction design, engineering psychology, human factors, and HCI. Collaborators: Baidu, BMW, Boeing, Stellantis, Volkswagen, Saint-GoBain, etc.

3. Maker education and interactive prototyping: Intersection between HCI, emerging technology, and UX design. Collaborators: China-US Young Maker Competition, Google, JD, Lenovo, Microsoft, etc.

4. Stanford NeuroDesign research: Intersection between psychology, neuroscience, and design. Collaborators: Stanford, TokyoTech, Hasso Plattner Institute, etc.

5. Generation Y and Z interaction qualities: This group of people put very high demands on the applications, services, devices, and networks that enable and support collaborative work and life. From qualitative studies, we have identified key qualities of interactions typical for them. Collaborators: China Citic Bank, Saint-GoBain, TANG Consulting, TUDelft, WeBank, etc.

6. Social inclusion for elderly with mild cognitive impairment (MCI) in a digitalized world: How can we include and engage the elderly with MCI in the digitalized world? This study investigates cognition of pathological aging in everyday interactions with digital devices, and NeuroDesign and inclusive design solutions. Collaborators: Beijing Federation of Social Psychological Work, Gerontological Society of China, Stanford, Swinburne, etc.

7. K-12 empathy design thinking/making courses in China: How can K-12 students learn, practice, and apply design thinking in everyday life? This study investigates learnability, creativity, and team collaboration (through cognitive fNIRS experiments). Collaborators: Elementary and High Schools attached to Beijing Normal University, Stanford, The China Soong Ching Ling Science and Culture Centre for Young People, etc.


List of Publications

1. Zhu, Y., Tang, G., Liu, W., & Qi, R. (2022). How post 90’s gesture interact with automobile skylight. International Journal of Human–Computer Interaction, 38(5), 395-405.

2. Ohashi, T., Auernhammer, J., Liu, W., Pan, W., & Leifer, L. (2022). NeuroDesignScience: Systematic literature review of current research on design using neuroscience techniques. Design, Computing, and Cognition, 575-592.

3. Liu, W., Lee, K. P., Gray, C. M., Toombs, A. L., Chen, K. H., & Leifer, L. (2021). Transdisciplinary teaching and learning in UX design: A program review and AR case studies. Applied Sciences, 11(22), 10648.

4. Xin, X., Wang, Y., Xiang, G., Yang, W., & Liu, W. (2021). Effectiveness of multimodal display in navigation situation. The Ninth International Symposium of Chinese CHI, 50-62. ACM, New York.

5. Liu, W., Pasman, G., Taal-Fokker, J., & Stappers, P. J. (2014). Exploring ‘Generation Y’interaction qualities at home and at work. Cognition, Technology, and Work, 16(3), 405-415.


A full list of publications is available at:

Teaching experience

Graduate: UX Foundation, Interactive Technology Design, UI Design

Undergraduate: Design Thinking, Engineering Psychology, Usability Engineering, Industrial Design

K-12: Empathy Design Thinking/Making

Social service

2021‐Present, Gerontological Society of China, Board Member

2021‐Present, Beijing Federation of Social Psychological Work, Board Member

2021‐Present, The Soaring Project of Beijing Municipal Education Commission, Educator

2020‐Present, China Computer Federation Human Computer Interaction Chapter, Committee Member

2020‐Present, The Future Education 111 Project of Ministry of Education of China, Expert

2020‐Present, International Conference on Applied Human Factors and Ergonomics, Scientific Advisor

2019‐Present, Global Positive Design Initiative, Initiating Partner

2017‐Present, International Conference on Design, User eXperience, and Usability, Board Member

2016‐Present, International Chinese Association of Computer Human Interaction, Board Member

2014‐Present, China-U.S. Young Maker Competition, Judge


2021, First Prize of Teaching Graduate Students, Beijing Normal University

2020, Golden Judge, User eXperience Professionals’ Association China

2019, Fulbright Research Scholar, Ministry of Education of China and Department of State of USA

2019, Chung Ying Young Scholar, Cyrus Chung Ying Tang Foundation

2019, The 70th Anniversary of the Founding of China UX Designers Top 70, Dragon Design Foundation

2019, Tutor of Excellence of Maker Competition, Ministry of Education of China

2018, Outstanding Prize of Teaching Graduate Students, Beijing Normal University

2017, Guanghua Long-Teng Top-10 Honorable Mention, Ministry of Science and Technology of China

2016, Honorable Mention, International Chinese Association of Computer Human Interaction