On September 1, 2018, the First Commencement Ceremony Consumer and Psychology Forum was held on for Master Students Majoring in Brand, Advertising and Consumer Psychology in Jingshi Hotel. Responsible deans, teachers of Faculty of Psychology of Beijing Normal University attended and about 200 comrades from other universities and enterprises were present as well.

Lin danhua,Vice dean of Faculty of Psychology of Beijing Normal University, welcomed the students from all over the world on behalf of the faculty, and hopes thatstudents should have an interdisciplinary broad vision with positive attitude and a sense of mission.

Prof. Xu Xiaoyong, director of Brand, Advertising and Consumer Psychology, introduced training objectives, cultivation system and curriculum system, and especially showed appreciation for tremendous support from the experts in this field.

The opening ceremony with badge granting will the new beginning for students majoring in Brand, Advertising and Consumer Psychology andthrough the combination of principles, methods and technologies of psychology, cognitive neuroscience, advertising, marketing and other disciplines，we will train elite talents with interdisciplinary background and practical skills in fields, including consumer research, product development, brand management, marketing, advertising, media operations, social and public survey.